Product Description

The secret key to unlocking our full potential–from Joe Vitale, high–profile contributor to The Secret

The Key reveals the ultimate secret of attracting wealth, health, success, happiness, or anything else that we want from life. From author and self–help guru Joe Vitale, The Key builds on his bestselling book The Attractor Factor, and goes beyond the mega–hit book and movie The Secret, which features Vitale.

The Key shows how a person must first rid themselves of unconscious self–limiting beliefs if they want to reach their full potential and attain the things they say they want from life. Inside every person are "counter–intentions" that actually attract the things they don′t want and prevent them from getting those things they do. The Key reveals ten proven ways to remedy the situation and end self–sabotage forever. For anyone who knows they can achieve more but doesn′t know why it isn′t working for them, The Key reveals the psychological and unconscious limitations that are holding them back. Like all of Joe Vitale′s other bestselling books, The Key offers real, practical wisdom for anyone who wants to get more out of life.

Joe Vitale (Wimberley, TX) is President of Hypnotic Marketing, Inc., a marketing consulting firm. He has been called the "The Buddha of the Internet" for his combination of spirituality and marketing acumen. His professional clients include the Red Cross, PBS, Children′s Memorial Hermann Hospital, and many other small and large businesses. His other books include The Attractor Factor (0–470–00980–2), There′s a Customer Born Every Minute (0–471–78462–1) and Life′s Missing Instruction Manual (0–471–76849–9), all from Wiley.

Product Details

• Amazon Sales Rank: #1270 in Books
• Published on: 2007-11-09
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 224 pages

Review
"...inspiring and potentially life-changing". Personal Success June 2008

Review
 “…inspiring and potentially life–changing”. Personal Success June 2008

From the Inside Flap

Are you struggling with your job, health, finances, or personal relationships? Is there something you desperately want but can′t seem to attain, no matter how hard you try? Are you frustrated that you can′t seem to achieve your dreams? If you′re tired of struggling and want the true secret of unlimited success, The Key will open a new world of possibilities for you.

The Key reveals the missing secret for attracting wealth, health, success, happiness, and anything else that you want from life. From author and self–help guru Joe Vitale, this deeply enlightening life guide builds on his bestselling book, The Attractor Factor, and goes beyond the mega–hit movie and book, The Secret, to reveal a powerful and effective way to get more from every aspect of your life.

If you know you can achieve more but can′t seem to make it happen, The Key reveals the psychological and unconscious limitations that are holding you back. Inside every person are subconscious "counter–intentions" that can sabotage you and prevent you from getting what you truly want. The Key reveals ten proven ways to remedy this situation, aligning your conscious and subconscious beliefs and ending self–sabotage forever.

Vitale takes complex issues of psychology and makes them easy to understand and apply to your life. Combining real, practical life wisdom with the spiritual insight to truly understand yourself, Vitale gives you ten tools guaranteed to open new opportunities and possibilities in your life. Use these amazing strategies to unlock the secret doors in yourself and marvelous, magical things will happen in every aspect of your life. The Key to success lies inside this book—and inside yourself.

This is the missing secret to unlocking your full potential and attracting anything you want in life. Turn The Key—and take the first step to freedom and fulfillment.

Customer Reviews

Author contradicts himself and 'The Secret'
This book added nothing extra to the message that was in 'The Secret'.

Joe Vitale seems to contradict himself when he tells the reader not to focus on money. But watch 'The Secret' and listen to some of Joe Vitale's interviews and then listen to 'Bob Proctor' and 'Jack Canfield' And you will see a pattern; money money money.
Joe tells us in part three of 'The key' that we shouldn't focus on money, that money is worthless. Money is just paper with wonderful art on it. Yet Joe, Bob and Jack seem to worship this worthless material:

*Joe Vitale was broke and homeless a few years ago, he had no particular talents or dream career. Today Joe is rich because he found a way of making money by writing books about making money. Joe tells us in 'The key' not to focus on money, instead focus on passion and having fun.
Joe uses 'Richard Branson' and 'Donald Trump' as examples of two billionaires who are having fun doing what they love and not focusing on money.
Come on Joe is not writing and producing books and cds and seminars about making money to have fun, he is doing it to make money.

*Bob Proctor was in debt and miserable and had few qualifications and owed more money than he earned. Today Bob Proctor is a rich man telling people how to become rich themselves, with the help of Wallace D Wattles book 'The science of getting rich'. Listen to Bob Proctors interviews and all you'll here him talk about is money and becoming a millionaire.

*Jack Canfield defaced a $10 bill and added some zeros ($100,000) and stuck it on his ceiling and stared at it everymorning imagining that he had that money in his life. He claims he received over $80,000 within months. Now he is a very rich man travelling around the world.
The Chicken soup for the soul books are inspirational but Jack had a desire to make money first and foremost.


Joe's clearing methods were interesting at times and pure Psycho babble in places. I find it hard to take advise on how to clear mental and emotional problems from someone who has no visible qualifications and comes across as a used car salesman.

Joe used this book to promote his websites and other books. The book could have been shorter, Joe fills it with segments from his teleseminars and quotes from other authors or self help gurus. There is little substance.
I closed the book unfortunately missing the missing secret.


I got little from 'The Secret' and less from 'The Key'.

Padded or a cushion to save our fall ... you decide
I have not read any of the other books by this author, so to me it was all new stuff. I do get the feeling from other reviewers that the author could have tired a little harder, and perhaps was riding on the back of `The Secret'. I agree with one of the other reviews that goes on to detail our own desire and that, perhaps, it is this that makes us unhappy, due to it leaving us unsatisfied. The text herein gives exercises and tips on overcoming blocks that limit our feelings and beliefs. I am well on my way to reading through a lot of these `self help' books, and this one by Joe Vitale does seem at odds with itself at times. I guess as I go through more of this author's collection of books I will get the message he is sending out.

"Quick money" device

This books contains some useful insights.
Still, it is very clear that it is just meant to be a quick way of multiplying the sales channels of what the author has already said in other books; it comes so far as to partially consist of transcriptions of seminaries with much blabla and nothing that is not a repetition of what was already said.

Also not pleasing is the constant self advertising of the author and promotion of his other books, internet sites etc. A bit would still go if made with class and decency, but in my eyes this was not the case here.

All in all, I would not spend the money again for this book and do not consider it a good investment.